Cisneros was founded in Venezuela in 1929 by Diego Cisneros. What began as a transport business soon diversified into other businesses, including television with the launch of the Venevision television channel in 1961. Gustavo Cisneros followed his father’s footsteps. He became CEO in 1968 and expanded into the areas of production and distribution. He acquired the Miss Universe pageant and became a founding member of Univision, thus centering the group’s focus on the Hispanic population in the United States and Latin America..